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Frequently Asked Questions

What is M Squared Advisory Group Inc. and Mersberger Financial Group, Inc.?

Learn more about these two businesses here.

What does the merger mean for our clients?

View FAQ on this merger and what to expect as a client.

What do you do?

Mersberger Financial Group is a comprehensive financial services firm committed to helping clients organize all areas of their financial lives. We work with clients in the areas of money management, financial planning, estate planning, tax planning, and asset protection. Mersberger Financial Group’s services cater to individuals as well as businesses and business owners.

How long has Mersberger Financial Group been in business?

Mersberger Financial Group was founded in 1994 and today consists of 14 professionals dedicated to helping clients achieve financial success. Mersberger Financial Group is owned and operated by Peter and Marilyn Mersberger, the founders of the firm. Their sons, Joshua and Zachary, also joined the firm, serving as financial advisors and sharing the responsibility of Chief Investment Officer. Prior to opening Mersberger Financial Group, Peter was employed by another financial services firm for nine years.  Mersberger Financial Group is headquartered in a historically renovated 5500 square foot office building, originally constructed in 1846 and a part of the Cole Brothers Historical District. This building is a historical landmark and received numerous accolades and awards for refurbishment and preservation.

How do I become a client?

Simply schedule a Discovery meeting with one of our financial advisors to talk about your situation. Prior to this initial meeting, you will have a brief phone conference with one of our financial advisors where they will discuss your concerns, questions, and major reasons for wanting a meeting. After your initial meeting, you will have a good understanding of how Mersberger Financial Group can benefit you and whether you wish to become a client. You may call our office directly at (920) 467-4909 to schedule an appointment or email us through the “ Contact Us” tab of our website.

Is there any cost for an initial meeting?

No, there is no fee for an initial meeting. It will be a chance for you to meet a financial advisor, ask questions, and share information about your financial goals and expectations so you can decide how to proceed.

What are the fees?

Mersberger Financial Group primarily works with clients through a fee-based, assets under management approach.

If you wish to engage us solely for financial planning, an analysis of your overall financial situation, or a consultation on a specific financial issue, then an hourly fee will be determined between you and the financial advisor based on the extent and intricacy of the analysis.

Our advisory clients pay no commissions, trading costs, or brokerage fees. Instead, our advisory accounts feature a single annual fee. It is calculated monthly and debited from your account in arrears, based on the beginning and ending values of all of the accounts in your household (adjusted for any money you deposit or withdraw during the month). Your monthly statement will show the management fee for the month, and you will also receive a year-end summary.

The fee is based on the value of your account. So, the more you invest, and the higher your account value grows, the lower your rate - potentially providing valuable savings to you.

What is a Fiduciary?

An advisor is a fiduciary if they are required to put the client’s interests ahead of the advisor’s interests in everything the advisor does. It is a legal standard to follow in any of the fee-based accounts Mersberger Financial Group utilizes for client assets.

Are you a Fiduciary?

Mersberger Financial Group’s financial advisors do act as fiduciaries for all fee-based client accounts. In certain situations, a commission-based structure may be the best fit for a particular client. Mersberger Financial Group’s financial advisors do not act as fiduciaries for commission-based client accounts. Our goal is to provide each client with the best possible investment solution for them.

Does Mersberger Financial Group have a succession plan?

Mersberger Financial Group currently has a succession plan structured and in place, with Joshua and Zachary Mersberger being future owners of Mersberger Financial Group. Joshua and Zachary will begin purchasing an ownership position in Mersberger Financial Group over the next several years. In addition, Mersberger Financial Group is constantly adding talented professionals to ensure that they can continue to offer the high level of service clients have become accustomed to.

Can I view my account online?

Yes, you may view your account online from the “Account Access” tab under “Client Center” on the homepage of our website. If you need assistance with setting up online access, please call our office at (920) 467-4909 and one of our associates will gladly help you.

Who is Pershing, LLC.?

Pershing provides global financial solutions to advisors, asset managers, broker-dealers, family offices, fund managers, registered investment advisor firms and wealth managers. You can read more about Pershing by going to

Who is FINRA?

The Financial Industry Regulatory Authority (FINRA) is a regulatory organization for all securities firms doing business in the United States. Created in July 2007 through the consolidation of the NASD (National Association of Securities Dealers) and the regulatory functions of the New York Stock Exchange.  FINRA is dedicated to investor protection and market integrity through effective and efficient regulation of the securities industry.  For more information, go to

What does SIPC mean? 

Member of SIPC. Securities in your account protected up to $500,000. For details, please see